Hi Friends,

A bazillion recruiting firms are making this mistake.

Let me share my meeting with Jason, one of the bazillions, with you.

It was our first meeting. And after exchanging pleasantries, I asked, “How can I help you in your business?”

He told me that his business struggled to cultivate new client relationships.

We discussed several ways to deliver his value proposition.

Jason asked, “What do you suggest?”

I said, “Let’s give your prospective clients something of value.”

He looked at me as if I had lost my mind.

So, I asked, “What do all businesses want?” 

Jason said, “To be more profitable.”

I nodded, and he continued, “To grow.”

And I smiled, and he asked, “What else?”

He said, “Reduce turnover.”

I said, “Exactly, and how about working with professionals who eliminate pain points.”

“How do I show them that?” Jason asked.

Jason, “First, we need to find ways of showing your prospects that what you do is far superior to their current providers. Then, we need to deliver that message over and over and give them something that’s of value to them. It can take five to eight times for a prospect to consume your content before they are open to a conversation.”

Jason knew he had to move on from the old ways. And through our first meeting, he started to see a better system to achieve his goals. 

If your emails and voice messages are not having the same impact as in the past, let’s have a quick conversation. Please schedule here

Dedicated to your success,

Mark

 Mark Diamond

Founder, Executive Coaching Solutions

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